Website development
A marketing site that explains what you do and brings in the request. Fixed scope, fixed price, a date.
Read more →Build the website yourself or have it made?
Making a site yourself is not hard. Making one that brings in customers is a craft, and you only notice the difference after six months.
The short version
If you are just starting, do not yet know whether your offer lands and every euro counts: make it yourself. A five-page Wix or Squarespace site honestly describing what you do is infinitely better than no site, and you learn along the way what your customers ask. Do that, and do not wait until there is budget.
The calculation tips once the site has a role in your revenue. Then it is no longer about how it looks but about being found, being fast, and whether somebody who arrives actually gets in touch. Those are where self-builders get stuck, not because they are not clever but because it is a different trade from theirs.
Do it yourself if
- You are starting out and want to test whether there is demand.
- Five pages is enough and it is mostly about existing.
- You have the time and enjoy working on it.
- Your customers mostly find you by word of mouth and social media.
Outsource it if
- You want people to find you through Google and that is not happening.
- Your hourly rate is higher than what you are spending on figuring it out — do the sum.
- The site has to do more than show: quotes, bookings, logins, integrations.
- You have started twice and never finished.
- You need more than one language, which is where self-builds almost always go wrong.
What gets overlooked here
The cost of doing it yourself is almost never the subscription. It is the evenings. Twenty evenings at three hours is sixty hours, and if your own hour is worth fifty euros, that "cheap" site cost three thousand in time you did not spend on customers. That is not an argument against doing it yourself, it is an argument for doing the sum honestly.
The second thing people underestimate is what happens afterwards. A site is never finished: services get added, text ages, something needs changing. Build it yourself and you keep that. Outsource it and you have to agree what changes cost — and if that is not on paper beforehand, that is where it goes wrong.
Once you have decided
Freelancer or agency
The question that matters is not who builds it cheapest, but who is still there in two years when something has to change.
Read more →WordPress vs custom
WordPress runs roughly four in ten websites. That is neither coincidence nor recommendation — it depends entirely on what the site has to do.
Read more →Rebuild or improve
A new site is almost never the answer to "we get too few enquiries". Finding out why first is cheaper and works more often.
Read more →Frequently asked questions
Can I start with a self-build and switch later?
Yes, and it is often the sensible route. Just make sure the domain is registered to you, and switching later is a matter of building and pointing it over.
Is a Wix site bad for SEO?
Not necessarily bad, but limited. You can be found for your own company name perfectly well; for competitive search terms you hit ceilings you cannot raise.
Roughly what does outsourcing cost?
Entirely dependent on what the site has to do. What we do up front is name a fixed price with a date on it, so you can weigh it against your own time.
Not sure which way to go?
Send a short brief with what you have now and what needs to be better. You get an honest answer, including if that answer is that you do not need us for it.