Website development
A marketing site that explains what you do and brings in the request. Fixed scope, fixed price, a date.
Read more →A new website or improving the one you have?
A new site is almost never the answer to "we get too few enquiries". Finding out why first is cheaper and works more often.
The short version
Most companies wanting a new site do not need one. They have a site that looks dated and produces little, and assume the first causes the second. Usually it does not. Usually it is the load time, the absence of pages for what people actually search, or a contact form unusable on a phone.
A rebuild is justified when the foundation has gone: a CMS without updates, a site unusable on mobile, or a structure no page can be added to. Then the same money goes into endless repairs.
Improve what you have if
- The site is still technically maintainable and works on a phone.
- You already have Google rankings you do not want to risk.
- The problems can be named: slow, no pages for your services, broken form.
- The budget is limited — improving costs a fraction of rebuilding.
Rebuild if
- The system no longer receives security updates.
- The site is unusable on a phone and that cannot be fixed.
- Pages structurally cannot be added without something breaking.
- Nobody can get in any more because the builder is gone.
- The site has to do something fundamentally different from what it was made for.
What gets overlooked here
The risk almost always underestimated in a rebuild is the loss of visibility. An existing site has URLs Google has been pointing at for years. If those disappear without redirects, the traffic goes with them — and your handsome new site is worse in month one than the old one. That is not a rare accident but the default outcome when nobody handles it.
So start with numbers, not with a design. Which pages get visits, where do people drop off, and what are they searching when they find you. That takes a few hours and determines whether you need three thousand or thirty thousand.
Once you have decided
DIY or hire
Making a site yourself is not hard. Making one that brings in customers is a craft, and you only notice the difference after six months.
Read more →WordPress vs custom
WordPress runs roughly four in ten websites. That is neither coincidence nor recommendation — it depends entirely on what the site has to do.
Read more →Hosting compared
Hosting is the cheapest line on your whole site and the only one where saving money can cost you a day offline.
Read more →Frequently asked questions
How do I know what is wrong with my current site?
Largely from numbers that already exist: load time, which pages get visits and where people leave. That can be mapped in a few hours and the answer is often more concrete than expected.
Can I improve it step by step?
Yes, and it is often sensible. Speed and mobile first, then pages for what people search, then appearance. Each step can be measured separately.
Will I lose visitors if I rebuild?
Only without a redirect plan. With a complete plan rankings are generally retained; without one, loss is close to certain.
Not sure which way to go?
Send a short brief with what you have now and what needs to be better. You get an honest answer, including if that answer is that you do not need us for it.