CMS
A CMS is the system you use to change text and images on your own site. What it costs, when you need one and when you do not.
Read more →Glossary
The terms that come up when you commission a site or software, explained without jargon and with what the decision behind each one costs you.
What this is for
Nobody should have to pretend they know what a canonical is in order to commission a website.
Every term below is explained in plain language, with the decision it touches and what it costs when it goes wrong. That last part is what a dictionary usually leaves out and the only part you actually need.
Glossary
Headless CMS
A headless CMS manages only the content and does not decide how the site looks. What that buys you and who it is overkill for.
Read more →Static website
A static site is built in advance instead of assembled per visitor. That makes it faster, safer and cheaper to host.
Read more →Core Web Vitals
The three numbers Google uses to measure how your site feels: loading, responsiveness, and whether the page stays still while it loads.
Read more →SEO
SEO is making sure people find you when they search for what you do. What it covers, what it costs and how long it takes.
Read more →Sitemap
A sitemap is the list of every page you want indexed. Why it exists and why it is so often wrong.
Read more →Hreflang
Hreflang tells Google which language version belongs to which visitor. Without it your own pages compete with each other.
Read more →Canonical URL
A canonical points out which address is the real one when the same page is reachable through several.
Read more →API
An API is how two systems talk to each other. Why that decides whether your packages will ever work together.
Read more →Web app
The difference between a website that informs and a web app people work in — and why that difference sets the budget.
Read more →Integration
An integration lets two systems exchange data without retyping. What it saves and what breaks when one side changes.
Read more →Hosting
Hosting is where your site lives. What separates the types, and why it has to be in your name.
Read more →SSL certificate
The padlock in the address bar. What it proves, what it does not, and why you need not pay for one.
Read more →GDPR
When you need a cookie banner, when you do not, and what belongs in a privacy statement that actually means something.
Read more →Conversion
Conversion is the share of visitors who do what you want. What a normal rate looks like and why more traffic is rarely the answer.
Read more →Landing page
One page, one offer, one action. Why a campaign should point at a dedicated page and not at your homepage.
Read more →Not sure which way to go?
Send a short brief with what you have now and what needs to be better. You get an honest answer, including if that answer is that you do not need us for it.