What it is

The explanation

On a dynamic site — WordPress, say — every page is assembled at the moment somebody requests it: the server fetches data from a database, builds the page and sends it back. On a static site that work is already done. The page sits ready as a file and is simply handed over.

Static does not mean the site can do nothing. Forms, search and animation work as normal; they just run in the browser or through a separate service instead of on your own server.

Why it might matter to you

4 points
  • Speed: there is no database and no per-visitor assembly, so the page arrives almost instantly.
  • Security: no software is running for anybody to attack and there is no login page on the outside.
  • Cost: hosting files is considerably cheaper than hosting with a database alongside.
  • The price is that changes have to go through a build step — unless you put a headless CMS next to it.

How we handle it

In practice

This site is one. Every page is generated from a single content file, which means the two languages can never drift apart and each page is guaranteed a correct canonical, hreflang pair and breadcrumb. That is not a technical preference but the reason a hundred pages can exist without a hundred manual chances to get something wrong.

Related terms

3 pages

CMS

A CMS is the system you use to change text and images on your own site. What it costs, when you need one and when you do not.

Read more →

Headless CMS

A headless CMS manages only the content and does not decide how the site looks. What that buys you and who it is overkill for.

Read more →

Hosting

Hosting is where your site lives. What separates the types, and why it has to be in your name.

Read more →
Next step

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