Sitemap
A sitemap is the list of every page you want indexed. Why it exists and why it is so often wrong.
Read more →What is SEO?
SEO is making sure people find you when they search for what you do. What it covers, what it costs and how long it takes.
What it is
SEO stands for Search Engine Optimization: the work that makes your pages appear when somebody searches for what you offer. It breaks into three parts. Technical: can a search engine read your site, is it fast, are the titles and structure right. Content: does a page exist that answers what somebody typed. And authority: do other sites link to you.
It is not a button and not a one-off job. It is a property of how the site is built and what is on it.
Why it might matter to you
- The difference almost never lies in tricks, but in whether a page exists at all for what people search. One page listing every service ranks for none of them.
- It takes months, not weeks. A new page needs three to six months before it is clear whether it works.
- Technical SEO is a one-off investment that keeps working; content is ongoing work.
- Anybody promising you the top spot next month is selling something other than SEO.
How we handle it
This site has a separate page for every service, every trade and every decision, because that is how people search. It is also why there are more than a hundred pages rather than ten: not to impress Google with volume, but because a webshop for wholesalers and a website for roofers are two different questions deserving two different answers.
Related terms
Hreflang
Hreflang tells Google which language version belongs to which visitor. Without it your own pages compete with each other.
Read more →Core Web Vitals
The three numbers Google uses to measure how your site feels: loading, responsiveness, and whether the page stays still while it loads.
Read more →Not sure which way to go?
Send a short brief with what you have now and what needs to be better. You get an honest answer, including if that answer is that you do not need us for it.