Conversion
Conversion is the share of visitors who do what you want. What a normal rate looks like and why more traffic is rarely the answer.
Read more →What is a landing page?
One page, one offer, one action. Why a campaign should point at a dedicated page and not at your homepage.
What it is
A landing page is a page built for one purpose: to show somebody arriving from an advertisement, a mailing or a specific search exactly what they came for, and move them to one action.
What separates it from an ordinary page is what is not on it. No sprawling menu, no four other services, no distraction — only the offer and the button.
Why it might matter to you
- A campaign pointing at your homepage wastes a large part of the budget: the visitor has to find the offer they clicked on themselves.
- The message in the advertisement and the headline on the page should say the same thing. If they differ, the visitor clicks back before reading.
- One action per page. Two equally weighted buttons produce less than one clear one.
- A landing page is only useful once it is measured. Without measurement you cannot tell whether the campaign paid for itself.
How we handle it
For a campaign we build the page and the measurement together, so week one is measurable rather than discovering afterwards that nobody knows what it produced. It is also why we would rather deliver one good landing page than five mediocre ones.
Related terms
SEO
SEO is making sure people find you when they search for what you do. What it covers, what it costs and how long it takes.
Read more →Core Web Vitals
The three numbers Google uses to measure how your site feels: loading, responsiveness, and whether the page stays still while it loads.
Read more →Not sure which way to go?
Send a short brief with what you have now and what needs to be better. You get an honest answer, including if that answer is that you do not need us for it.