Landing page
One page, one offer, one action. Why a campaign should point at a dedicated page and not at your homepage.
Read more →What is conversion?
Conversion is the share of visitors who do what you want. What a normal rate looks like and why more traffic is rarely the answer.
What it is
Conversion is the share of visitors who take the action the page exists for: requesting a quote, calling, ordering, signing up. A hundred visitors and three enquiries is a three per cent conversion rate.
Which action counts is up to you, and that matters more than it sounds. For a trade business a WhatsApp message is worth more than a newsletter signup, even though the second is easier to measure.
Why it might matter to you
- Doubling your conversion rate is almost always cheaper than doubling your traffic, and it works immediately rather than in six months.
- A normal rate for a B2B services site is roughly one to five per cent. Far below that, and it is rarely the traffic.
- The biggest losses are usually dull: a form asking too much, a phone number that is not tappable, a page too slow on mobile.
- You can only improve it once you measure it, and measurement belongs in place before launch, not after.
How we handle it
That is why WhatsApp is the primary button on this site and the form is the second route. Somebody looking for a tradesperson would rather message than fill in a five-field form, and a site that reverses the two measures very precisely how many people did not convert.
Related terms
Core Web Vitals
The three numbers Google uses to measure how your site feels: loading, responsiveness, and whether the page stays still while it loads.
Read more →SEO
SEO is making sure people find you when they search for what you do. What it covers, what it costs and how long it takes.
Read more →Not sure which way to go?
Send a short brief with what you have now and what needs to be better. You get an honest answer, including if that answer is that you do not need us for it.