Webshop development
A webshop that can handle your prices, your customers and your stock — not a fashion retailer’s.
Read more →Webshops for B2B wholesalers
A wholesaler does not sell to visitors; it sells to accounts that already have agreed prices. That is a different kind of webshop from the storefronts Shopify sells.
The situation at B2B wholesalers
Orders arrive by email, by phone and occasionally still by fax. Somebody on the sales desk retypes them into the system. Every retyped line is a chance at a wrong article number, and every customer who wants to order at ten in the evening has to wait until tomorrow.
At the same time a standard webshop cannot handle it. Customer A pays a different price from customer B, some buy on account and others in advance, and half the revenue is the same thirty articles coming back every week. A cart designed to sell one t-shirt does not fit that.
What is different for wholesalers
- Prices per customer or customer group, behind a login. The same product page shows a different price to a different account, and the catalogue stays out of public view if you want it to.
- Ordering on account against a credit limit, alongside or instead of paying immediately. For most B2B customers that is the precondition for ordering online at all.
- Order lists and repeat orders. Somebody who orders the same things every week should do it in three clicks, not by searching for thirty articles again.
- Tiered pricing and packaging units that are correct. Selling by the box of 24 while the customer thinks in units is the single most common source of returns.
- A link to your stock or ERP system, so the webshop does not become a second version of the truth that somebody has to maintain by hand.
What that looks like at wholesalers
A buyer at an installation company logs in on Tuesday evening, opens their "standard stock" order list, adjusts two quantities and orders on account. No email reaches your sales desk, nothing is retyped, and the order is in the warehouse in the morning. Sales keeps its time for the customers who do need advice — which is the work you are paying them for.
What we build for this
Machine building
Your customer is not a visitor but an engineer looking for a supplier who can handle his drawing. He reads specifications, not slogans.
Read more →Professional services
You sell something the client cannot see and can only judge afterwards. The one thing that closes that gap is showing how you think about their problem.
Read more →Replacement and migration
The worst time to replace a site is after it has already fallen over. The second worst is without a plan for your existing URLs.
Read more →Questions about wholesalers
Can this be done with Shopify or WooCommerce?
Up to a point, with plugins. As soon as you combine per-customer pricing, credit limits and an ERP link, you are stacking four plugins that fight each other at every update. Past that point, custom work is cheaper to maintain.
Do my prices have to be public?
No. The catalogue can be public and indexable while prices sit behind the login — for SEO that is usually the best combination, because the product pages still get indexed.
What if my product data is a mess?
Then that is where we start. Building a webshop on an article file with duplicate numbers and missing packaging units produces a webshop nobody trusts. Cleaning it up is part of the scope, and we say what it costs before we begin.
Tell us what is wrong with what you have.
Send a short brief. You get a fixed scope, a fixed price and a delivery date back — not an open-ended engagement.