Web app development
Custom software for the one process nobody else runs your way, and that you are currently holding together with spreadsheets.
Read more →Websites for machine building and technical industry
Your customer is not a visitor but an engineer looking for a supplier who can handle his drawing. He reads specifications, not slogans.
The situation at industry and machine building
The sales cycle in industry runs for months and almost always starts with an engineer searching for something very specific: laser cutting up to 20 mm, a milling machine with a certain working envelope, a machine hitting a particular cycle time. He searches on that specification, not on your company name.
Most industrial sites get in his way. There is a homepage with a photo of the shop floor, a "machinery" page listing equipment without numbers, and a PDF brochure from 2019 he has to download. Nowhere does it say the maximum workpiece size or which tolerances you hold. He clicks back to Google and finds a supplier who writes it down.
What is different for machine building
- Specifications as text on the page, not in a PDF. Working envelope, maximum dimensions, materials, tolerances, capacity — in numbers, because that is what gets searched and a PDF indexes badly.
- A page per process or product group. Turning, laser cutting and assembly are three searches and three different buyers.
- Certifications and standards in full: ISO, CE, welding procedures, material certificates. That is not marketing but the filter by which procurement puts your name on the list or takes it off.
- Technical documentation a logged-in customer can find themselves: manuals, parts lists, drawings. That is the point where a site becomes a web app and where your service desk gets its time back.
- English alongside Dutch. Industrial purchasing is rarely Dutch-only, and a German or Scandinavian buyer searches in English.
What that looks like at machine building
An engineer at a machine manufacturer looks for a supplier who can laser-cut stainless steel up to 15 mm. He finds your laser-cutting page, where that 15 mm is stated literally, next to the maximum sheet size and the materials you process. He attaches a STEP file to the request form. That is a quotation request landing straight with your estimator instead of on a phone note.
What we build for this
Wholesalers
A wholesaler does not sell to visitors; it sells to accounts that already have agreed prices. That is a different kind of webshop from the storefronts Shopify sells.
Read more →Transport companies
One urgent run is a customer for a day. One contract client shipping weekly is a customer for years. Your site has to win the second without turning away the first.
Read more →Replacement and migration
The worst time to replace a site is after it has already fallen over. The second worst is without a plan for your existing URLs.
Read more →Questions about machine building
Our products are bespoke. What do I put on the site then?
Not the products but the capabilities. What you can make, within what limits, on which machines and to which tolerances. That is what a buyer searches when he does not yet know who will make it.
Do we need a webshop?
Only for standard items and spare parts. For bespoke work a quotation flow with file upload is more useful than a shopping cart.
We only work for a handful of regular customers. Is this worth it?
Then the site is less a sales channel and more a working tool: documentation, ordering parts, service requests. That is custom software, and often the investment that returns the most time.
Tell us what is wrong with what you have.
Send a short brief. You get a fixed scope, a fixed price and a delivery date back — not an open-ended engagement.