Website development
A marketing site that explains what you do and brings in the request. Fixed scope, fixed price, a date.
Read more →Websites for cleaning companies
Cleaning is not a job, it is a subscription. A site selling it as a job sells the least valuable half of your business.
The situation at cleaning companies
A cleaning company earns from contracts: the same office, the same frequency, the same invoice every month. One-off jobs — a handover clean, a move-out clean — are welcome but do not fill an annual budget. Yet that is what most cleaning sites show.
A facilities manager looking for a new cleaner wants to know within two minutes whether you handle his type of building, which frequencies you offer, whether you use your own staff and whether you are safety-certified. If that is not there, he does not request a quote, he calls the next one. And in a tender he will not get past your site at all if it contains no formal information.
What is different for cleaning companies
- A page per building type: offices, schools, healthcare, industrial units, property associations. Those have different requirements, frequencies and buyers.
- Frequency and pricing structure visible. A range per square metre per month filters out the requests you were never going to win and saves your estimator work.
- Own staff or not, and whether you say so. Clients always ask, and whoever states it unprompted wins trust from whoever stays quiet.
- Certifications and accreditations in full. In tenders these are hard requirements, not decoration.
- One-off work kept separate: handover cleans, window cleaning, floor treatment. Those get searched individually and often produce the first contact that later becomes a contract.
What that looks like at cleaning companies
A facilities manager at a multi-tenant building in Almere is looking for a new cleaning partner. He finds your office cleaning page, sees that you handle buildings of that size, sees a guide price per square metre and sees that you use your own staff. He requests a quote through a form asking about floor area, number of workstations and required frequency. You can estimate without a site visit first.
What we build for this
Landscapers
Installation is money once. Maintenance is money every year. Most landscaping sites sell only the first and leave the second on the table.
Read more →Security companies
Nobody in this trade buys on atmosphere. A client checks your licence number first and your story second.
Read more →Professional services
You sell something the client cannot see and can only judge afterwards. The one thing that closes that gap is showing how you think about their problem.
Read more →Questions about cleaning companies
Should I put my hourly or per-square-metre rate online?
A range, not a fixed rate. Cleaning is almost always calculated per square metre and per frequency, and an indication prevents the quotes that lead nowhere.
We also do domestic cleaning. Same site?
Same site, strictly separate route. A consumer is looking for a cleaner and a facilities manager is looking for a contractor — they do not convince each other.
We mostly work through tenders. Is a site worth it then?
Especially then. A buyer checks your site before taking your submission seriously, and a site without certifications, references and company details costs you points before you have submitted anything.
Tell us what is wrong with what you have.
Send a short brief. You get a fixed scope, a fixed price and a delivery date back — not an open-ended engagement.