Website development
A marketing site that explains what you do and brings in the request. Fixed scope, fixed price, a date.
Read more →Websites for security companies
Nobody in this trade buys on atmosphere. A client checks your licence number first and your story second.
The situation at security companies
Security is a regulated market. A client buying guarding or an alarm system has to be able to verify that you hold the required licence, that your control room is certified and that your installations meet the applicable standards. Those are not selling points, they are entry requirements.
Most sites in this corner do the opposite. They open with a dark photo of a camera and a promise of safety, and the licence number sits in the footer if it appears at all. Meanwhile the market is two very different customers — a homeowner with an alarm and a company with a guarding contract — landing on the same page and neither feeling spoken to.
What is different for security companies
- Licence number, certifications and the certified control room above the fold, not in the footer. It is the first thing a buyer checks.
- Consumer and commercial strictly separated. A home alarm and a guarding contract for a business park are two companies in one.
- A page per service: alarm systems, camera surveillance, access control, guarding, event security. Those are searched separately and by different people.
- Standards named explicitly. Anyone installing to the applicable burglary-resistance classes writes that down, because your client’s insurer asks for it.
- Response time and availability stated concretely. What happens on an alert at three in the morning, and within how many minutes — that is the core of what you sell.
What that looks like at security companies
A business park manager has to tender a new guarding contract. He finds your commercial page, sees your licence number, sees which certified control room you are connected to and reads what your response time is. That is enough to shortlist you without a call. The three competitors who do not state it still have to have that conversation just to be considered.
What we build for this
Cleaning companies
Cleaning is not a job, it is a subscription. A site selling it as a job sells the least valuable half of your business.
Read more →Professional services
You sell something the client cannot see and can only judge afterwards. The one thing that closes that gap is showing how you think about their problem.
Read more →Installation companies
Nobody calls the prettiest site when a pipe bursts. They call the first one that answers and makes clear it can be there today.
Read more →Questions about security companies
May we name our clients as references?
Only with permission, and in this trade clients rarely give it. Describe the type of site and its size without the name: "a business park with fourteen units" says enough.
Should we quote prices for alarm systems?
A from-price for a standard package helps consumers choose. For commercial contracts it is pointless, because those are calculated per site.
We also install cameras. Is that worth its own page?
Definitely. Camera surveillance is searched separately, often by people not yet thinking about a security firm, and the data-protection questions around it are a subject you can distinguish yourself on.
Tell us what is wrong with what you have.
Send a short brief. You get a fixed scope, a fixed price and a delivery date back — not an open-ended engagement.