Website development
A marketing site that explains what you do and brings in the request. Fixed scope, fixed price, a date.
Read more →Websites for landscapers and grounds maintenance
Installation is money once. Maintenance is money every year. Most landscaping sites sell only the first and leave the second on the table.
The situation at landscapers and grounds maintenance
The trade has an extreme peak. From March to June everybody wants a garden at once, and the rest of the year is quiet. Anyone whose revenue comes only from installations has four busy months and eight lean ones, and has to find a whole new customer base every spring.
Maintenance contracts solve that, but they are rarely sold actively. Most landscaping sites show a gallery of nice gardens and a contact form. Nowhere does it say what maintenance costs, what is included, or how often somebody comes — which is precisely the customer who gives you revenue twelve months a year.
What is different for landscapers
- Maintenance gets its own page with a price or a range on it. It is a subscription and it sells like a subscription, not like a job.
- Installation shows the design, not only the result. A sketch next to the photo of the finished garden makes clear what somebody is paying for.
- Commercial grounds kept separate. A property association, a business park or a council buys on contract and tender, and does not arrive through the same page as a private back garden.
- The schedule is part of the offer. "We are currently planning for September" is not a disappointment, it is a reason to book now.
- Seasonal work findable separately: autumn pruning, paving, irrigation, tree care. Those are distinct searches that fill your quiet months.
What that looks like at landscapers
Somebody has a garden installed in April. On the project page they read beforehand, there was one block at the bottom: what it costs to have us maintain that garden, eight visits a year, with a figure next to it. At handover that is no longer a new conversation but a question they have already considered. That is how one twelve-thousand-euro installation becomes a customer still generating revenue in November.
What we build for this
Trade businesses
You do not win jobs by having the best site. You win them by replying first, and the site exists to make sure they message you at all.
Read more →Painting companies
Painting sells itself one way: showing what it looked like and what it looked like afterwards. Everything around that is secondary.
Read more →Cleaning companies
Cleaning is not a job, it is a subscription. A site selling it as a job sells the least valuable half of your business.
Read more →Questions about landscapers
Should I put maintenance prices online?
A range per garden size, yes. Maintenance is a repeat purchase and people want to know what they are committing to before they call — without a figure, they usually do not.
We also do paving and fencing. Does that belong here?
Yes, on their own pages. Paving is searched heavily by people who are not thinking about a landscaper at all, and that is free visibility you are currently giving away.
Is a garden design request worth having on the site?
If you sell design as a separate service, yes. It is a lower threshold than a full installation and it is often the first step towards a five-figure job.
Tell us what is wrong with what you have.
Send a short brief. You get a fixed scope, a fixed price and a delivery date back — not an open-ended engagement.