The situation at transport and courier companies

Transport companies

Transport has two kinds of customer that barely overlap. One calls because something has to get from A to B today and pays what it costs. The other is a business wanting the same route every week at a contract rate, invoiced monthly, with a named contact. Those are different conversations, different prices and different pages.

What they share is that the request usually arrives too vague. "Can you move something to Germany" is not something you can price. Without dimensions, weight, collection and delivery addresses and a date, every conversation starts from zero — and on an urgent job that is exactly the time you do not have.

What is different for transport companies

5 points
  • The request form asks for dimensions, weight, collection and delivery address and a date. That is the minimum for calculating a rate, and without it every request becomes a phone call.
  • Commercial clients get their own entry point with a different conversation: volume, frequency, contract rate, invoicing. Not the same form as a private customer with one pallet.
  • Service area and cross-border work stated explicitly. "International transport" means Belgium to one firm and Romania to another, and that ambiguity costs you requests.
  • Permits, insurance and liability in plain sight. A buyer shipping anything valuable looks at those before they look at your photos.
  • A customer portal is often the logical second step: contract clients booking their own runs and finding their own invoices, without your planner answering the phone.

What that looks like at transport companies

An example

A buyer at a machine builder needs a pallet in northern Germany every Thursday. He lands on your business page, sees you run that route, sees you carry CMR insurance, and requests a contract rate through a form that asks about volume and frequency. That is not a three-hundred-euro run, it is an annual contract — and it started because one page asked the right questions.

We built this before

From our work

A removals and courier company moving anything from one sofa to a whole house, anywhere in the Netherlands.

Sixteen pages in English and Dutch, with city landing pages and a quote flow. In development.

What we build for this

The service

Removal companies

A move is a one-off purchase. The customer compares three quotes and almost always picks whoever names a clear figure first.

Read more →

Wholesalers

A wholesaler does not sell to visitors; it sells to accounts that already have agreed prices. That is a different kind of webshop from the storefronts Shopify sells.

Read more →

Machine building

Your customer is not a visitor but an engineer looking for a supplier who can handle his drawing. He reads specifications, not slogans.

Read more →

Questions about transport companies

3 questions
Is track and trace worth having on my site?

For contract clients usually, for one-off runs rarely. It means a link to your planning system or on-board computer, so it is a web app question rather than a website one — see what that involves on the custom software page.

Should my rates be online?

Indicative prices per zone or distance help for one-off runs. Contract rates should not be online: you negotiate those per client and you do not want client A reading client B’s price.

We also do city courier runs. Same site?

Same site, own page. An urgent city courier is a different search, a different urgency and often a different customer from international transport.

Next step

Tell us what is wrong with what you have.

Send a short brief. You get a fixed scope, a fixed price and a delivery date back — not an open-ended engagement.