Website development
A marketing site that explains what you do and brings in the request. Fixed scope, fixed price, a date.
Read more →Websites for painting and finishing companies
Painting sells itself one way: showing what it looked like and what it looked like afterwards. Everything around that is secondary.
The situation at painting and finishing companies
Painting is the easiest trade to show and the worst shown. Most painters’ sites have a gallery of ten photos of finished window frames from which nobody can work out what happened. Without the before, the after says nothing, because a well-painted frame looks the same as a new one.
On top of that the work is strongly seasonal, and that runs against how customers think. Exterior work happens from April to October, but people only call when they see the damage in spring — exactly when your diary is already full. Interior work fills the winter, but your customers do not know that because nowhere does it say you do it.
What is different for painting companies
- Before and after side by side, on every project. It is the only format in which painting sells itself, and almost nobody in the trade does it.
- Interior and exterior kept apart. Different customers, different seasons and different searches — they do not belong on one page.
- A quote request asking about the number of frames, the state of the woodwork and which floor. That lets you give a range without a site visit.
- Rot repair and other specialisms named separately. Somebody searching for window frame rot repair is not searching for a painter — but you are who they need.
- Seasons used in your favour. A page about interior work that ranks well in October fills the winter your competitors spend sitting still.
What that looks like at painting companies
A homeowner sees in March that his window frames are going. He searches, and finds your exterior work page with twelve projects shown before and after. One of them shows a frame that looked exactly as bad as his. He requests a quote through a form asking how many frames there are and whether rot is visible. You can send a range without getting in the van.
What we build for this
Trade businesses
You do not win jobs by having the best site. You win them by replying first, and the site exists to make sure they message you at all.
Read more →Contractors
Nobody picks a contractor on a Tuesday afternoon. They collect names for months and end up choosing the one they have seen the most of.
Read more →Landscapers
Installation is money once. Maintenance is money every year. Most landscaping sites sell only the first and leave the second on the table.
Read more →Questions about painting companies
I have no photos from before the work. What now?
Start taking them on every job. One before and one after, on your phone, costs thirty seconds per project and within a year is the best sales material you own.
Does quoting a rate per square metre work?
For exterior work rarely, because the state of the woodwork decides everything. For interior work it does: a guide price per room or per square metre is realistic there and it filters your requests.
We also do wallpapering and plastering. List those separately?
Yes, as their own pages. They are searched separately and usually belong to a renovation, so a different customer from your maintenance painting.
Tell us what is wrong with what you have.
Send a short brief. You get a fixed scope, a fixed price and a delivery date back — not an open-ended engagement.