Website development
A marketing site that explains what you do and brings in the request. Fixed scope, fixed price, a date.
Read more →Nobody picks a contractor on a Tuesday afternoon. They collect names for months and end up choosing the one they have seen the most of.
The sales cycle in construction runs for months and sometimes years. A homeowner planning a renovation researches for half a year before calling. An architect or developer keeps a list of firms they came across earlier. In both cases you do not win with a form, you win with visibility that lasts long enough.
Yet most contractor sites look like a business card: four photos, an about page and a contact form. Nowhere does it say how long a project took, roughly what it cost, what went wrong and how it was solved. That is exactly the information that puts you on somebody’s shortlist.
A couple planning an extension start looking in January. They find your project page about an extension in Zeewolde, with photos from foundation to handover, an eleven-week timeline and an honest paragraph about the delay caused by the permit. In April they call, and they open with "we saw that project in Zeewolde". That is a warm lead no advertising could have bought.
A marketing site that explains what you do and brings in the request. Fixed scope, fixed price, a date.
Read more →You do not win jobs by having the best site. You win them by replying first, and the site exists to make sure they message you at all.
Read more →Painting sells itself one way: showing what it looked like and what it looked like afterwards. Everything around that is secondary.
Read more →Nobody calls the prettiest site when a pipe bursts. They call the first one that answers and makes clear it can be there today.
Read more →An order of magnitude, yes; an exact figure, rarely — ask your client. "An extension in this category runs between 80 and 120 thousand" helps everybody and gives nothing away.
It does. Then your visitor is a main contractor, not a homeowner. They look at capacity, certification, safety accreditation and whether you hit a schedule — not at mood shots of kitchens.
Four to six a year is plenty. Better four projects with real depth than twenty with one photo and two sentences.
Send a short brief. You get a fixed scope, a fixed price and a delivery date back — not an open-ended engagement.