The situation at construction and contracting companies

Contractors

The sales cycle in construction runs for months and sometimes years. A homeowner planning a renovation researches for half a year before calling. An architect or developer keeps a list of firms they came across earlier. In both cases you do not win with a form, you win with visibility that lasts long enough.

Yet most contractor sites look like a business card: four photos, an about page and a contact form. Nowhere does it say how long a project took, roughly what it cost, what went wrong and how it was solved. That is exactly the information that puts you on somebody’s shortlist.

What is different for contractors

5 points
  • Projects get their own page, not a slot in a gallery. What it was, how long it took, roughly what scale of budget it sat in, and what the challenge was.
  • Photos from during the build, not only of the finished result. A client considering a renovation wants to see how you work, not just what you hand over.
  • Specialisms findable separately: extensions, renovations, new build, listed-building work. Those are different clients with different budgets.
  • Permits, certifications and liability insurance in plain sight. At six-figure sums that is not a detail, it is a precondition.
  • A realistic picture of your schedule. Saying you are currently planning for spring filters out people you could not have helped anyway, and makes you more credible to the ones who will wait.

What that looks like at contractors

An example

A couple planning an extension start looking in January. They find your project page about an extension in Zeewolde, with photos from foundation to handover, an eleven-week timeline and an honest paragraph about the delay caused by the permit. In April they call, and they open with "we saw that project in Zeewolde". That is a warm lead no advertising could have bought.

What we build for this

The service

Trade businesses

You do not win jobs by having the best site. You win them by replying first, and the site exists to make sure they message you at all.

Read more →

Painting companies

Painting sells itself one way: showing what it looked like and what it looked like afterwards. Everything around that is secondary.

Read more →

Questions about contractors

3 questions
Can I name prices from earlier projects?

An order of magnitude, yes; an exact figure, rarely — ask your client. "An extension in this category runs between 80 and 120 thousand" helps everybody and gives nothing away.

We mostly work as subcontractors. Does that change the site?

It does. Then your visitor is a main contractor, not a homeowner. They look at capacity, certification, safety accreditation and whether you hit a schedule — not at mood shots of kitchens.

How often should I add new projects?

Four to six a year is plenty. Better four projects with real depth than twenty with one photo and two sentences.

Next step

Tell us what is wrong with what you have.

Send a short brief. You get a fixed scope, a fixed price and a delivery date back — not an open-ended engagement.