Web app development
Custom software for the one process nobody else runs your way, and that you are currently holding together with spreadsheets.
Read more →Websites for solar and heat pump installers
Nobody buys solar panels. People buy a lower energy bill, and your site has to show how much lower.
The situation at solar and heat pump installers
This is a market that moves with policy. A change to the feed-in rules or a new subsidy round changes from one month to the next how many enquiries arrive and what people ask. A site with a subsidy page from last year is worse than no page at that moment, because it gives wrong information to somebody making a ten-thousand-euro decision.
On top of that the purchase is a calculation. The customer wants to know what it costs, what it returns and in how many years it pays back. You can only say that once you know their roof area, orientation and consumption. Most installer sites do not ask and offer a contact form instead, after which the whole conversation has to happen on the phone anyway.
What is different for solar and heat pumps
- A calculator working from roof area, orientation and annual consumption to give an indication. That is the core of the sale and exactly what an ordinary website cannot do — this is custom software.
- Subsidy and regulation pages carrying a date, and a commitment to update them. Out-of-date subsidy information is the biggest source of distrust in this trade.
- Solar, heat pumps, insulation and charging points kept apart. Those are four purchases with four payback periods and four kinds of doubt.
- Honesty about what will not work. A roof facing too far north, or a house that needs insulating first: whoever writes that down wins the trust of everybody who has already spoken to three salespeople.
- Installation photos of the actual work, including the cabling and the inverter. That distinguishes an installer from a sales office that subcontracts the work.
What that looks like at solar and heat pumps
Somebody with a terraced house in Dronten is considering solar. On your site they enter their roof area, orientation and annual consumption and get an indication: this many panels, this much yield, paid back in this many years, with the current scheme named and the date that information is accurate. Only then do they request a quote. That is a customer already convinced before you speak to them, and one who will not go and see three others.
What we build for this
Installation companies
Nobody calls the prettiest site when a pipe bursts. They call the first one that answers and makes clear it can be there today.
Read more →Roofers
A leaking roof is the most urgent search in construction. Anyone not responding within the hour does not exist for that customer.
Read more →Trade businesses
You do not win jobs by having the best site. You win them by replying first, and the site exists to make sure they message you at all.
Read more →Questions about solar and heat pumps
How do I keep subsidy information current?
By putting a date on it and booking one moment per quarter to check it. A page saying "updated on" is more honest and more trusted than one pretending to be timeless.
Is a calculator not too expensive for my company?
It is the most expensive component on such a site and usually the only one that demonstrably pays for itself, because it removes the first phone call. We say what it costs up front so you can make that call.
We also install charging points. Does that belong here?
Yes, as its own page. It is often the same customer at a different moment, and whoever bought their panels from you buys their charger from you too — if they know you do them.
Tell us what is wrong with what you have.
Send a short brief. You get a fixed scope, a fixed price and a delivery date back — not an open-ended engagement.