Website development
A marketing site that explains what you do and brings in the request. Fixed scope, fixed price, a date.
Read more →Websites for installation and maintenance companies
Nobody calls the prettiest site when a pipe bursts. They call the first one that answers and makes clear it can be there today.
The situation at installation and maintenance companies
An installation company sells two different things through one site. One is urgent: a burst pipe, a boiler that died, a fault in a commercial building on a Friday afternoon. There, the only thing that counts is how fast somebody picks up. The other is planned work: a bathroom, a new installation, a maintenance contract. There the customer wants to see what you have done before and whether you put a quote in writing.
Most installation sites treat the two identically and lose both. The phone number sits somewhere in the footer, the service area is nowhere, and anybody searching at four in the afternoon gets a contact form that will be read tomorrow. Meanwhile the engineer is in the van and nobody is watching the inbox.
What is different for installation companies
- Calling is the primary action, not the form. On mobile the number is a tappable button that scrolls with the page, because nine out of ten urgent searches happen on a phone.
- The service area is stated literally. Not "the central region" but the towns you genuinely reach within the hour — that alone removes half the calls you end up turning down.
- Emergency and planned work get separate routes. Somebody searching for a boiler fault should not land on the same page as somebody planning a bathroom.
- Outside office hours the site has to be honest about what happens next. A promised callback that never comes costs you the customer and the review.
- Certifications belong in plain sight — VCA, Sterkin, F-gas. For commercial clients those are not decorative logos, they are procurement requirements.
What that looks like at installation companies
A facilities manager in Almere searches at 16:40 for a cooling fault in a commercial building. He lands on a page about cooling, sees Almere listed in the service area, sees that you answer until 18:00, and taps the number. That call takes two minutes and turns into four thousand euros of work. Everything else on the page — portfolio, about, certifications — is there for the second kind of visitor, the one who actually reads.
We built this before
A B2B technical installation company working across the Netherlands: sanitary, heating, cooling, HVAC and drainage.
Bilingual marketing site with a service catalogue and a quote request flow.
What we build for this
A&L Installaties
A site we built for this trade. See what went into it.
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Read more →Trade businesses
You do not win jobs by having the best site. You win them by replying first, and the site exists to make sure they message you at all.
Read more →Roofers
A leaking roof is the most urgent search in construction. Anyone not responding within the hour does not exist for that customer.
Read more →Questions about installation companies
Do I need a separate page per service?
For every service people search separately, yes. Replacing a boiler, installing air conditioning and clearing a drain are three different searches with three different levels of urgency. One page covering everything ranks for nothing.
I mostly work for commercial clients. Does that change the site?
It does. Consumers choose on speed and price; commercial clients choose on reliability and paperwork. The centre of gravity moves to references, certifications, insurance and a quoting process a purchaser recognises.
Is a quote form with photo upload worth it?
For planned work, yes — a photo of the meter cupboard or the bathroom saves an inspection visit. For emergencies, no: somebody standing in water does not upload photos.
Tell us what is wrong with what you have.
Send a short brief. You get a fixed scope, a fixed price and a delivery date back — not an open-ended engagement.